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William Hill

William Hill is well-known in the field of bookmakers since it started over 100 years ago. It continued to flourish in betting industry since then. The main reason is their availability to offer exclusive betting services in various sports, pre-match as well as In-Play betting. Hence, they were able to top their competitors. However, the homepage is apparently unorganized. The menus and links were not properly placed. Nevertheless, the rest are placed accordingly including the live streaming of various sports which is ready for viewing.


Customer offers & requirements

Today, William Hill remains as the top gaming brands in betting industry. New customers that placed their first bets get the same value of bet for free up to £25. However, there is one requirement: first bets should be placed in selection/s with single/cumulative odds greater than 1/5.



William Hill holds the higher experience in bookmakers. It manages 2,000 licensed betting offices in UK since it was founded in 1934. Ladbrokes became its strongest competitor. Nonetheless, Hill runs the bigger number of telephone betting operation which now has 500,000 clients. William Hill established a good name in betting industry. In fact, in 2002 it was listed as most trusted brand in London Stock Exchange. Currently, it is employing 18,000 workers located in UK, Ireland, Gibraltar and Bulgaria. In 2009, the sportsbook operation was relocated from UK to Gibraltar. This has saved the company from millions of pounds tax annually.


Odds and Markets

Prices in football and horse racing offered by William Hill and Ladbrokes are fairly the same. Nevertheless, since both operate a huge number of stores their online odds are quite cautious unlike bet365 and Paddy Power. Still you can put a fair-sized bet in this company without getting limited. The best odds in Hills are outsider in football and tennis match.

William Hills holds two big sports: football and horse racing. They offer a wide range of markets that almost reach 100 pre-match opportunities. You can select from a huge selections of goal-related markets which are also available on In-Play. Likewise, Hill remains competitive in horse racing service as well as other sports like tennis, basketball and cricket.


Will Hill Bonus 


William Hill has a user-friendly website. The In-Play market is visible and located on the homepage. This is an advantage though because most customers prefer to place bets as the game goes on. The In-play section is very exciting as it shows the number of events on different sports. Currently, Hills is offering 555 competitive markets. Moreover, you can either choose to display in In-play sports or select through drop-down menu.

Its homepage features vast information on various sports placed in two horizontal menus. Horse racing, tennis, soccer and cricket are located on the first menu and on the opposite were sports with less coverage. Then another batch of sports is on additional horizontal menu. William Hill streams a lot of live sports on its page such as soccer, tennis, basketball, horse racing live and sports on WHTV.


Customer Support

Apparently, customer support is not visible on the homepage. You will have to click Help link located on the top page then click 170 FAQ’s. Nevertheless, you can talk about your concerns at live chat, email and telephone options. William Hill offers 24/7 customer support to deal with your requirements.


Deals for customers

New customers automatically get a free £25 bet upon registration. Simply use the code F25 to acquire the free £25 bonus.

Promotions available at William Hill:

  • Offers best odds on horse and greyhound race daily- With William Hill you can place your bet upon your preferred price. Assuming that SP is higher they would pay you at higher odds. This promotion works on Board Prices, William Hill Early Prices, single & multiples and Showcast bets. Here’s how it works, when you take 3/1 Early Price and your selection wins 4/1 then you will get 4/1 as payment.


  • £25 bonus for new players at William Hill Live Casino- New players in Live Casino will automatically get a £25 player bonus. However, you will have to deposit more than £25 and transfer it to Live Casino Hobby. Then, you will be able to get the bonus. Other than that, you can instantly play casino favourite games like Blackjack, Roulette and Baccarat through live stream on your desktop. You can also talk with live dealers through chat.


  • Accessible live stream- William Hill features UK and Irish horse racing. Furthermore, players can watch football through live stream. Among the league available are Serie A and La Liga games.

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